The Rise of Quiet Luxury: Why Minimalism is Dominating Fashion

Having too many clothes yet nothing to wear is an inevitable issue in the modern world, in which the fashion industry is all about loud logos and glamour. Obviously, people are getting bored with this endless chase of whimsical trends, always being in the search for something new and better. There is a breeze in the air, whispering the need for something more timeless. Something more simple is taking over; quiet luxury. What exactly is quiet luxury?

Quiet luxury is a fashion approach defined by refined craftsmanship, exceptional fabrics, and timeless design rather than bold logos or conspicuous labels. Its pieces are understated yet elegant, designed for versatility and enduring wear. At its core, quiet luxury embodies discreet sophistication, a sense of affluence expressed through subtlety rather than overt display. Does the sudden rise of quiet luxury stem merely from peoples’ boredom? Does it carry a deeper meaning?

They say what you want to own is actually a reflection of how you want to live your life. So could this mean that people are looking for peace? Perhaps they are mirroring their urge to get rid of extras in their life through getting rid of extras in their closet. It is a known fact that some people try to clean the complexity of their minds by looking clean, it makes them feel better about themselves. The rise of minimalism could also be originated from economic changes and a growing appreciation for sustainability. The pandemic, in particular, could have played a crucial role in this transformation, as people began valuing comfort, longevity, and practicality over quantity. The widespread usage of organic cotton, recycled materials, and eco-friendly dyes in minimalist fashion lines is not just a starter to sustainability, but a bold statement about the future of fashion. Ellen MacArthur Foundation reported that, this shift towards sustainable practices could be the key to transforming the industry’s environmental footprint. Perhaps less truly is more.

The idea of getting less clothes arises a common question: Wouldn’t less clothes make dressing up into outfits much more difficult?

Quite the contrary. Minimalist fashion actually expands our possibilities by limiting our choices as an attentively formed wardrobe stylish, high-quality pieces goes much longer way than a trend follower wardrobe. A trend follower wardrobe is merely a whimsy trash of low-quality pieces, which were only worn once, thrown back into the wardrobe never to see the face of the earth again. A trend follower wardrobe consists of no sense of personal style and the pieces mostly do not go very well with each other. In contrast, a minimalist fashion wardrobe lasts a lifetime. This is about freedom of controlling what you wear.

Fashion is more than just clothes, but it is a reflection of your soul. You should be able to choose what you wear, thus who you are.

Helin Kamış